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October 5-13 2018
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K-W Oktoberfest Inc. welcomes Margo Jones as new President for 2017-18 Festivals at the Annual General Meeting last night.

 

(Kitchener-Waterloo, Canada - February 21, 2017) – Margo Jones, the newly inaugurated President of K-W Oktoberfest Inc., began her term by addressing an audience of board members, volunteers, city officials and community partners at the Annual General Meeting held at the Concordia Club in Kitchener.

During the Annual General Meeting, outgoing president Alfred Lowrick reviewed the highlights of the 48th annual Festival and officially handed over the reins to Margo Jones, who ushered in the 2017 Board of Directors. Mrs. Jones then outlined her 20/20 vision for the coming year of Canada's Greatest Bavarian Festival….

"As Kitchener-Waterloo Oktoberfest enters into its 49th year, we must focus, evolve and ensure those supporting and involved in the festival understand that change must take place in order for our festival to continue to thrive. We must collaborate and embrace new ideas. In doing so, Kitchener-Waterloo Oktoberfest will lead and cooperate with our partners to implement the necessary changes toward the 20/20 vision to strengthen the festival.”

Our new President also shared what she felt were the 4 key strategic goals that Kitchener-Waterloo Oktoberfest needs to embrace:


1) Kitchener-Waterloo Oktoberfest will collaborate with the not-for-profit sector, business, government and sponsors as an active and evolving partner and take a leadership role to ensure a sustainable and thriving Festhallen.

2) Kitchener-Waterloo Oktoberfest will be a more active leader and partner in delivering and supporting all aspects of an engaging customer experience with direct ties to authentic German traditions.

3) Kitchener-Waterloo Oktoberfest will continue to implement a comprehensive relevant marketing strategy which aligns with, and leverages, all current and potential customers and stakeholders. The Festival will continue to use traditional forms of media, but will also continue to grow and engage audience with Social Media platforms.

4) Kitchener-Waterloo Oktoberfest must continue to operate fiscally responsibly and through a sustainable business model that is relevant and supportive as a community festival and cultural leader.
The Annual General Meeting also included Dave MacNeil’s Executive Director report, which outlined what he would like to see in the upcoming year:

“We look forward to building even stronger relationships with our civic stakeholders, sponsors, festhallen partners, our volunteers, chairs, board members...and we will always welcome feedback and input on how you think we can serve you better.”

Another important piece of business at the Annual General Meeting was the appointment of a 1st Vice President. Past President Harry Vogt revealed to those in attendance that current 2nd Vice President Tim Beckett has been appointed 1st Vice President.

In closing, President Margo Jones reminded everyone that the dates for the 2017 Kitchener Waterloo Oktoberfest Festival are October 6-14, 2017.

About Kitchener-Waterloo Oktoberfest

Kitchener-Waterloo Oktoberfest is a not-for-profit Bavarian festival founded in 1969 by a group of volunteers committed to contributing to the social and economic vitality of Kitchener-Waterloo, Canada twin cities with German heritage. Canada's Greatest Bavarian Festival celebrates German heritage, food, music and festivities and is supported by more than 40 not-for-profit organizations. The festival is operated by eight year-round full-time staff, over 500 volunteers and 1,300 community and service club volunteers that stage the nine-day festival each October promoting a unique German cultural experience. As well as the economic boost the festival gives the local economy during the international festival, over $1.5 million is raised each year by the not-for-profit organizations associated with Kitchener-Waterloo Oktoberfest, one of the top three most recognized event brands in Canada.

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For additional information:

Dave MacNeil
Executive Director
K-W Oktoberfest Inc.
519-570-4267 ext. 222
davem@oktoberfest.ca

 

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