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October 11-19 2019
Kitchener Waterloo Oktoberfest 2018
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Kitchener-Waterloo Oktoberfest crowns Miss Oktoberfest 2017


(Waterloo Region, ON – September 29, 2017) – At a gala black tie event, Mikaila Emrich was crowned Miss Oktoberfest 2017, making her the 49th Miss Oktoberfest since the festival’s inception. Mikaila was sponsored by Waterloo Region Small Business Centre.

For the past 14 years, the search for the Ambassador for Canada’s Greatest Bavarian Festival has stretched from Waterloo Region to surrounding communities. This year’s search invited young women, who met the stringent criteria, to submit their applications for Miss Oktoberfest; a role that not only serves as an ambassador for the festival, but as a role model for other young women in the region.

Kitchener-Waterloo Oktoberfest Interim Executive Director Alfred Lowrick says, “We are very pleased to announce Mikaila Emrich as Miss Oktoberfest 2017. We had 11 very talented, very impressive young women in contention this year. The search for Miss Oktoberfest identifies someone who can represent our community and our festival, as one of its lead ambassadors at more than 150 appearances throughout the year.”

“It was a difficult decision, but through the selection process, our judges determined that Mikaila would best serve our festival and our community, as she fulfills the requirements of the role,” says Lowrick.

Mikaila is a 21 year old commerce student with a personal vision of being a leader in terms of kindness, positivity and hard work. She is currently in her last semester at the University of Guelph in the Marketing program.

Mikaila has had a passion for entrepreneurship since she was 9 years old. She fell in love with the ability to take an idea and turn it into something tangible that can add value to another person’s life. For her, using her strengths and passions to accomplish a goal is the very definition of happiness and career fulfilment.

Last summer Mikaila ran Bare Necessities Baking, a muffin business which specialized in Paleo muffins (grain free, gluten free, dairy free and refined sugar free…..but NOT flavor free!). This product targeted a variety of demographics in our community – from Crossfit Athletes to individuals with one of the above intolerances, the muffins were a perfect guilt free indulgence.

Fitness and nutrition are Mikaila’s passion and her desire to pursue further entrepreneurial opportunities in the field of macronutrient meal plans are keeping her busy and fueling her desire to create things that affect others in a positive way.

Mikaila has been directly involved with Kitchener-Waterloo Oktoberfest for the past seven years as a German Dance Group Member and as Miss Transylvania in 2016. She will be an excellent ambassador for our Festival because she truly loves networking and communicating with people and is very proud of her German Heritage.

Miss Oktoberfest is a favourite among the hundreds of school children she comes in contact with during the festival, including the Kitchener-Waterloo Oktoberfest Thanksgiving Day Parade. In fact, she is the second most requested VIP, surpassed only by the Kitchener-Waterloo Oktoberfest mascot Onkel Hans.

Miss Oktoberfest 2017 was crowned by outgoing Miss Oktoberfest 2016, Vanessa Buttinger, in front of a crowd of close to 500 guests at the black-tie Miss Oktoberfest Gala Ball, presented by Pfaff Porsche/Porsche of London at the brand new LOT 42 Global Flex Campus in Kitchener.

The 1st runner-up was Stacey Reinsma, sponsored by Grand River Raceway, and the 2nd runner-up was Ashley Flynn, sponsored by BreezeMaxWeb: Google Premier Partners.

The Miss Oktoberfest Gala Ball is proudly presented by Pfaff Porsche/Porsche of London, and sponsored by Heineken, StrongBow Cider, The Waterloo Region Record, Kurtis Jewellers, Van Del Contracting, Morell Kelly Accident, Injury & Disability Law, Sherwood Systems, Hattle Framing, EthelTech Information Systems, Alexandria’s Shoes, La Crème, IMPG, Peter Schneider REMAX Solid Gold, Bare Essentials, Brentwood Livery, Sylvia Pond Photography, Fresh Look Design, and Blitzen.

About Kitchener-Waterloo Oktoberfest

Kitchener-Waterloo Oktoberfest is a not-for-profit Bavarian festival founded in 1969 by a group of volunteers committed to contributing to the social and economic vitality of Kitchener-Waterloo, Canada twin cities with German heritage. Canada’s Greatest Bavarian Festival celebrates German heritage, food, music and festivities and is supported by more than 40 not-for-profit organizations. The festival is operated by eight year-round full-time staff, over 480 volunteers and 1,300 community and service club volunteers that stage the nine-day festival each October promoting a unique German cultural experience. As well as the economic boost the festival gives the local economy during the international festival, over $1.5 million is raised each year by the not-for-profit organizations associated with Kitchener-Waterloo Oktoberfest, one of the top three most recognized event brands in Canada.

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For additional information:

Alfred Lowrick
Interim Executive Director,
K-W Oktoberfest Inc.
519-570-4267 ext. 222


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